Previous Post
New to Ghost? This quick tour covers the pieces you will use every week. By the end, you can publish a post, organize content, and understand how your theme displays it.
Posts vs pages
- Posts — Dated content: articles, updates, episodes. Appear in your archive, RSS, and newsletters by default.
- Pages — Timeless content: About, Contact, Pricing. Usually linked from navigation, not mixed into the blog feed.
The editor
Ghost uses blocks: paragraphs, headings, images, galleries, embeds, callouts, dividers, and more. Use slash commands (type /) to insert blocks quickly.
Formatting tips
- Use one H1 equivalent via the post title; use H2 and H3 inside the body for structure.
- Add alt text to images for accessibility and SEO.
- Use the post URL slug field to keep links short and readable.
Tags and internal organization
Tags group related posts and often drive theme layouts (featured tag, topic pages). Avoid dozens of one-off tags; prefer a small, consistent taxonomy.
Visibility and members
Posts can be public, members-only, or paid-only depending on your setup. Check visibility before publishing if you use subscriptions.
What happens on the front end
Your theme decides how home, tags, and posts look. A polished theme (such as Zora) presents your typography and imagery consistently so the editor’s structure translates cleanly to readers.
Ship one short post today using headings and a list—you will understand Ghost faster by publishing than by reading another overview.
